The video is now live https://youtu.be/CsXwHHc6KO0
Mumbai,2018: Continuing it’s slew of trend setting collaborations, Qyuki’s latest project is with Indian-American singer songwriter Avanti Nagral, for a brand new track “Treated”! A song that emphasises on kind humanitarian behavior - “treat others the way you would like to be treated”, it is produced by Mumbai-based Flying Carpet Productions. Inspired by Avanti’s personal experiences, along with stories of women who have faced domestic violence, marital rape and bad relationships, it strongly promotes the importance of taking a stand in any kind of relationship
Multi-talented artist Avanti Nagral who has had a successful journey from Bombay to Boston, conveys an empowering message through a catchy tune that incorporates elements of Indian and Church/Gospel music. Avanti has performed at venues across India, the US and the Philippines, and is the first Indian pursuing a dual degree between Harvard University and the Berklee College of Music. Her last release was titled ‘I Like’- a first in the VR space in India and Southeast Asia.
Mr. Sagar Gokhale, Chief Operating Officer of Qyuki said “Avanti is a powerhouse of talent. Her music is unique and so is her dedicated fan following. With this collaboration, we are exploring new avenues in the digital music space and are pumped to support Avanti in her endeavour and ours. This relationship is very symbiotic and is a feather in our caps indeed.”
Sharing her excitement about the new track, Avanti Nagral says “Treated is a song that I wrote to my 12-year-old self. I’m thrilled for people to hear the song and watch the music video, and I hope that anyone listening to the song is able to take away that respect is the number one thing in any kind of relationship.”
Qyuki Digital has always encouraged out-of-the-box concepts and with Avanti’s “Treated”, the intention is to empower women, because no one deserves to be mistreated. The song celebrates prioritizing happiness, respect, and supporting dreams and ambitions.
About Qyuki Media:
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital super stars and manages the end-to-end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin - India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 7 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, FunkYou, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Moneycontrol amongst others.